How does your website use ‘prime real estate’?

Take a look at your website pages – what is in ‘prime real estate’?

If you don’t know what prime real estate is – it’s the point at which the visitor’s eyes hit the screen and it’s usually somewhere around a third of the way down the screen.  That’s where you engage the reader and get them to start the journey through your website – or not!

So put yourself in the visitor’s shoes – or go and visit a few websites that the search engine says deliver a product or service that you are interested in.  What’s in their prime real estate?

What should NOT be in that extremely valuable spot:

• Welcome to our website
• A pretty graphic
• Part of your masthead
• A huge clunky menu bar
• Lots of little boxes encouraging you to ‘click here’ – no ‘click HERE’ – no ‘CLICK HERE’
• The name of the page – i.e. Home page

What you need is a message – in big letters (in other words, a headline) – that targets what you reader was looking for.  It’s usually related to either pain or gain; what they are suffering with or what they are looking for that will solve their problem.

This means you need to know your typical customers – and what they look for.  The very best way to find out what your typical customer is looking for is to ask a few people, “If you were trying to find what my company delivers, what words would you search on?” and “What is the biggest problem that you have that my product/service solves for you?”

That second question can also get you a few testimonials if you ask it right, too!

Once you have that information creating the words to put into your prime real estate is going to be easy!

If you’re still struggling get an expert to help – take a look at our services or just give us a call on +44 (0)1245 473296 or email us at info@insidenews.co.uk.