Something unusual – read this!

I don’t make a habit of promoting products, but being, indirectly, a marketing person, I think anything that helps people to market their businesses effectively is a good thing!

Hannah McNamara, author of ‘Niche Marketing for Coaches’ is making an irresistible offer – because for this week only you can buy a copy of Niche Marketing for Coaches and receive an amazing set of bonuses worth nearly £400.

The book is a step-by-step process that will build a thriving coaching practice through the power of niche marketing.  Even if you are not a coach you’ll learn plenty about marketing that you can apply in your own business.

The bonuses?  Read on – and you’ll find that one will give you a free review for your website home page offered by us!

Bonus #1: CD worth £20 – ‘How to Find Your Niche’
Hannah McNamara, author of ‘Niche Marketing for Coaches’ is interviewed by Lola Fayemi. Listen as Lola picks Hannah’s brain to find out just how to go about selecting a coaching niche. Lola is a coach in her first year of business, so she asks all the questions that come up for both new and established coaches.

Bonus #2: Homepage review worth £125 – ‘The Goldfish Review’
Would you like a stickier website? Let readability expert Lesley Morrissey review your homepage and receive a free report suggesting changes to make your website more successful.

Bonus #3: Free directory listing worth £120 per year
A marketing space in the new and exclusive Wellbeing directory. (Launching October 1st 2008).

Bonus #4: Audio recording worth over £50 – ‘The Insider’s Guide to Online Press Releases’
Krishna De of Biz Growth News hosts this masterclass on how to attract your ideal clients and raise your media profile using no-cost online PR strategies.

Bonus #5: Free bulletin worth £29.99 – ‘How To Set Up Your First Life Coaching Website and Get Clients From It’
ICF accredited life coach, Mary McNeil offers invaluable information on how to get clients from your website.

Bonus #6: Ebook worth £20 – ‘The Beginner’s Guide to TV Interviews’
Joanne Mallon is the Media Coach, this ebook will show you how to be seen on TV as the expert in your field.

Bonus #7: Ebook worth £20 – ‘A Business To Love’
Business coach, Judith Morgan shares her A-Z of business success. Learn from the mistakes of a successful businesswoman.

Bonus #8: Free value assessment – ‘Are you selling yourself short?’
Nicole Cohen of the Marketing Gym offers a value assessment tool so you can find out what you are really worth to your clients.

Bonus #9: Discounts on books from the publisher of ‘Niche Marketing for Coaches’, Thorogood and public and distance learning courses from Falconbury

Bonus #10: Ebook worth £9.95 – ‘Getting Your Message Across’
Also known as the Book Midwife, writing and publishing expert Mindy Klein-Gibbins offers this ebook for budding authors out there.

Bonus #11: Ebook worth £15 – ‘8 Steps To A Profitable Ebook’
Sandra DeFreitas, “Tech Coach for Coaches” takes you through an 8 step plan to writing a profitable ebook.

Bonus #12: Audio recording – ‘Building Direct Response Websites’

Alun Richards of Branding You offers a downloadable mp3, and workbook on the 5 critical mistakes made by coaches with their websites.

Bonus #13: 60 days free membership of www.marketinghelpforcoaches.com

A 60 day trial of the Marketing Help for Coaches community including access to articles, downloads, interviews, forums and more….

Order ‘Niche Marketing for Coaches’ before this offer expires on 14th September 2008 – so do it NOW: http://www.marketinghelpforcoaches.com/products/item1.cfm/goldfish

Search engine optimisation

Most of us have heard of the magic mountain – the search engine list – and we all want to be number one, or at least in the top ten.  In fact, being number 10 is actually better than being number 6 or 7 – people remember the first and last better than those in the middle!

Anyway – I digress – how do you get up that list?  You could engage one of the SEO experts, and, if you’re serious, that’s a great way to go.  However, you need to know what people search for when looking for what your business sells and use those words and the problems that people associate with them in your copy.

For instance, if you sell garden furniture why do people buy it?  It’s not so they have chairs in the garden – they can get them anywhere.  It might be to create an image, to make their garden attractive so that when their friends come round they see elegant surroundings and an implied lifestyle.  So that’s what your copy needs to tell them they’ll get.

If you sell personal coaching there are thousands of coaches out there – what makes you different?  What do you offer that others don’t?  Why have previous clients been happy to work with you?  Use all that in your copy.

If your search engine expert says that you need ‘these three words or phrases’ in your copy – and may also give you a list of other phrases to try to include – remember that getting people to the website is only half the equation.  The copy must keep them there – or the money you spend with SEO and pay per click will be wasted.

Write what your reader wants to know – and do your best to include the key words, but not at the expense of engaging the reader.